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Who are they ? is a hotel reservations website providing discounted accommodation throughout the UK, Europe and the rest of the world.’s website reports that it offers a choice of over 150,000 hotels. was launched in Salford, Greater Manchester, in 1999 by brothers Steven, Paul and Tony Walsh.

The site originally started as a simple directory listing hotels, but in 2002 moved to enable users to book hotels online (some hotels require a telephone booking through

In December 2006, the company was bought by First Choice Holidays plc in a deal worth between £108 million and £120 million. 

September 2007 saw First Choice Holidays plc merge with TUI Travel plc to form the TUI Travel Group.

In 2010, moved to a new head office at The Peninsula building in Manchester, along with sister companies and

In May 2015 TUI announced a restructure of all of its brands and that Laterooms would be sold off.

In October 2015, Cox & Kings acquired for Rs.85 crore.

It is especially for B&B hotels, hotels, rentals, rooms and farm rooms.

If you want to add your hotel on LateRooms, click here.

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