Webinars

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Attend our webinars, it is free!

Every month or twice a month, Xotelia invites you to its online conferences to discuss the main issues and challenges you are facing while running your vacation rental business.

Upcoming Webinars

Tuesday, July 25th 2017 - 5pm (GMT +1)

Accommodation owners: how to attract business travellers online?

Business travel represented 15% of the global tourism economy in 2015 with 1,18 trillion dollars U.S*. The choice of accommodation is made early in the business travel organisation and corresponds to the second spending item.

Even though companies tend to chose hotels (in 98,2% of the cases**) as their preferred accommodation, business travel is a real opportunity for vacation rentals too. Business travellers are on the rise and online distribution can be an answer to capture the demand. Airbnb and MagicStay have understood the interest of such a target and propose special services dedicated to business travellers.

Business travellers search to answer various needs while organising their stay, such as travel motivation, destination, length of stay, travel frequency… and Internet has become the first tool to be used for business travel organisation. The various criteria can be used as a leverage by vacation rental owners/managers to attract professionals. This webinar aims to give you some tips on how to combine them with a sharp online distribution strategy.

1/ “Business e-tourism”
2/ Adapt your offer to Business travellers’ needs
3/ Capture the demand on the online distribution platforms

Target audience: vacation rentals, smal and medium capacity hotels.

Sources:
* statista.com
** economie.gouv.fr

Speaker: Silvia Escudero

Silvia Escudero is Market Manager for America, South America and Oceania. She has been developing Xotelia’s presence in South America for the last past months. Her experience and knowledge in sales are particularly useful to vacation rentals she advises every day.

Tuesday, August 29th - 5pm (GMT +1)

How to manage your guest reviews and use them to convert your lookers into bookers?

Innkeepers are becoming increasingly aware that online guest reviews significantly influence the booking decisions of their potential guests : 43% of the travelers read reviews before booking an accommodation.

Word-of-mouth is often considered as the most powerful tool to market your property online and differentiate yourself from the competition.

Guest reviews represent an invaluable opportunity for B&B and Vacation Rental owners to know what their guests really think of them, not to mention act as free advertising. Whether those opinions are positive or negative, you can use this valuable information to engage with your past guests and promote your property to prospective guests.

Target audience: Innkeepers & Vacations Rentals Owners/ Managers

Speaker : Jeffrey Messud

Jeffrey Messud graduated end of 2010 with a Bachelor degree with honors in Finance, Revenue Management  and Real Estate. Following to his graduation, he started working as Revenue Specialist at Expedia and rapidly changed to become a Sales Manager in Doha, Qatar for Movenpick Hotels. Beginning 2012, he launched Xotelia. It took him 6 month of hard work to develop software that provided online distribution  for B&B, apartments and villas.

Past Webinars

Wednesday, June 21st 2017 - 5pm (GMT +1)

8 Good Reasons to Offer Direct Booking on Your Vacation Rental Website

You are the proud owners of a family run hotel, a guesthouse or a B&B. Your accommodation is listed on all the most performing OTAs and your prospective guests can find you on the market place of your tourism board. You thought you did pretty much everything you could to get as many bookings as possible?

Everything… really? Have you thought about offering direct booking? Just imagine your future client: a busy dad, very excited about taking his kids and wife on holidays, can be repulsed by a complex booking process… Long, complex and not so secured… An e-tourist visits in average 38 accommodation websites before booking a place and he will start organizing his trip 45 days ahead. You better offer him an straightforward booking tunnel … or he won’t think twice to look for something else.

During this webinar, we will look at the top 8 reasons on why you should offer direct booking on your vacation rental website.

Target audience : short stay vacation rentals, guesthouses, bed and breakfasts, small and medium sized hotels, hostels…

Speaker: Silvia Escudero

Silvia Escudero is Market Manager for America, South America and Oceania. She has been developing Xotelia’s presence in South America for the last past months. Her experience and knowledge in sales are particularly useful to vacation rentals she advises every day.

Tuesday, May 30th 2017 - 5pm (GMT +1)

How can a Channel Manager boost the online bookings of your rental?

Managing your rental requires some multitasking skills that rentalpreneurs and innkeepers know well but do not master yet. Many solutions exist in order to make you save time and optimise your online sales : learn how to use a Channel Manager and a booking engine, the two must-have! Monitoring online booking is essential to a good strategy and we will help you to understand how useful can be such a tool:

● Connectivity and compatibility with online travel agencies.
● Booking engine whi fosters direct booking.
● Easy-to-use for busy managers.

Target audience: Small Independant Hotels, Innkeepers & Vacations Rentals Owners/Managers

Speaker: Ingrid Lozoya

Ingrid Lozoya is Market Manager for America, South America and Oceania. She has been developing Xotelia’s presence in South America for the last past months. Her experience and knowledge in sales are particularly useful to vacation rentals she advises every day.

Monday, April 24th 2017 - 5pm (GMT +1)

How to implement an online dynamic pricing strategy for my vacation rental?

Most of the innkeepers usually think that yield management matters only for large hotels and resorts. That’s a huge mistake to assume that they do not need to sharpen their online pricing strategy as well.

Adjusting your rates will allow you to maximize your occupancy rate and boost your rental revenues.

Target audience: Innkeepers & Vacations Rentals Owners/ Managers

Speaker: Silvia Escudero

Silvia Escudero is Market Manager for America, South America and Oceania. She has been developing Xotelia’s presence in South America for the last past months. Her experience and knowledge in sales are particularly useful to vacation rentals she advises every day.

Tuesday, March 21st 2017 - 5pm (GMT +1)

Vacation Rental Owners : How can you integrate the new e-tourism trends into your online strategy?

New consumption behaviors are a real opportunity for small and medium vacation rental owners. Tourists are looking for more conviviality and authenticity, and they use the Internet to plan their holidays. The evolution of their habits on the Internet demonstrates how you can make your vacation rental more visible to them.

In order to help you integrate these new e-tourism trends into your online strategy, we will help you to follow a 3 step process:

1/ Stay informed
2/ Define your strategy
3/ Use the right tools

Knowing your target’s consumption habits will allow you to draw the lines of your strategy and better prepare your season. Your online presence will be at the heart of this strategy and we will help you choosing the tools that are best adapted to your location.

Target audience: vacation rental owners, guesthouses, bed and breakfasts, small and medium sized hotels…

Speaker: Ingrid Lozoya

Ingrid Lozoya is Market Manager for America, South America and Oceania. She has been developing Xotelia’s presence in South America for the last past months. Her experience and knowledge in sales are particularly useful to vacation rentals she advises every day.

Wednesday, December 21st 2016 - 5pm (GMT +2)

Vacation Rentals: How to build a « Connected » Customer Relationship?

We are getting more and more connected: the number of Internet users has increased by three over the last 10 years.

The hospitality industry already benefits from the digitalisation of customers’ habits. Indeed, the Internet allows your guests to access information easily, thanks to the customer reviews, and to get in touch with their peers.

It is essential for vacation rentals to meet the challenge of the collaborative economy in order to capture the online demand. What is at stake is how to better connect with your guests?

In this webinar, we will help you to follow the four pillars of customer relationship management that are the heart and purpose of the hospitality industry: guest hospitality, promotion, guest loyalty, customer data management.

The Four Pillars of a Connected Guest Relationship:

  • Guest hospitality: propose an attractive offer (packages, extras, special offers)
  • Promotion: use a direct booking engine, online booking platforms (OTAs), social networks (online and offline) 
  • Guest loyalty: take care of your guests with email and sms marketing, personalised offers, ”refer-a-friend’’ offers…
  • Guest data management: gather, qualify and manage your customer data thanks to a channel manager

Target audience: Innkeepers & Vacations Rentals Owners/ Managers

Speaker: Ingrid Lozoya

Ingrid Lozoya is Market Manager for America, South America and Oceania. She has been developing Xotelia’s presence in South America for the last past months. Her experience and knowledge in sales are particularly useful to vacation rentals she advises every day.

Thursday, November 24th 2016 - 5pm (GMT+2)

Finding the Right OTAs for your Vacation Rental

Online booking is changing the face of the hospitality rental industry. Small vacation rental owners have been multiplying and have well understood the importance of being present on the Internet, especially on the numerous online booking platforms.

Both giant Online Travel Agencies (OTAs) such as Booking, Expedia, Agoda… and local platforms offer you the opportunity to generate many more bookings by local and international holiday makers.

However, it is easy (and risky) for holiday rental owners to get lost in the labyrinth of booking central systems, wasting money and time.

During this webinar, we will provide you insights on how to chose the online booking platforms that are best adapted to your specific rental, so that you can define an efficient online distribution strategy and manage your bookings more easily.

Target audience: Innkeepers & Vacations Rentals Owners/ Managers

Speaker : Pawekorn Cauvin

Pawekorn Cauvin is Market Manager, in charge of developing Xotelia’s presence on the Asian Market. Her knowledge of the specificities of this market as well as her experience in sales help her customers to develop their activity online.

Thursday, October 20th 2016 - 5pm (UTC)

How to create the perfect website for your vacation rental

More and more vacation rental owners and innkeepers want to build their own website, as a way to reclaim some freedom from the big listing sites and to maintain their independence.

A website is a vital tool to generate bookings for your accommodation, but not all websites are created equally. 

It is not always easy to create a great website for your property but the question is not rather or not you need to create a vacation rental website, it is more about how your website should be built. 

During this webinar, you will learn how to avoid common mistakes to generate more bookings and increase your rental occupancy.

Target audience: Innkeepers & Vacations Rentals Owners/ Managers

Speaker: Ingrid Lozoya

Ingrid Lozoya is Market Manager for America, South America and Oceania. She has been developing Xotelia’s presence in South America for the last past months. Her experience and knowledge in sales are particularly useful to vacation rentals she advises every day.

Thursday, September 22nd 2016 - 5pm (GMT+2)

Vacation rentals: How to Diversify your Online Distribution Strategy?

The Internet has deeply transformed the tourism industry and allowed big new companies such as OTAs (Online Travel Agencies) to develop and grow quickly.

The offer is so wide that it has become difficult for small rentalpreneurs and innkeepers to stay visible to their customers. However, vacation rentals would be guaranteed a higher occupancy rate by diversifying their online distribution channels.

Throughout this webinar, we will present you the unmissable platforms of the industry, and the characteristics of each of them. We will also focus on the different types of connection that Xotelia proposes for each of its partners. This is an opportunity for you to know more about the new certified connection with Airbnb.

Target audience: Innkeepers & Vacations Rentals Owners/ Managers

Speaker : Silvia Escudero

Silvia Escudero is Market Manager, in charge of developing Xotelia’s presence on the European and South American markets. Her sales experience and marketing knowledge about the tourism industry has helped our customers to define the online sales strategy that best fitted them.

Tuesday, August 30th - 5pm (UTC)

Vacation Rentals: 5 unmissable online actions to convert visitors to bookers

40% vacationers book their summer stay online, of which 1/4 via OTAs like Booking, Expedia or Airbnb*. It is very important for you to know this fact because your rental’s visibility is at stake. Furthermore, your priority must be to convert your online visitors to bookers.

You would like to make your vacation rental more visible and you don’t know how to do so? First of all, we will raise your awareness on the fact that Internet does offer plenty of possibilities for your to trigger your business, just at your fingertips.

We will present you the 5 indispensable actions to set up to differentiate from your competitors and reach new guests online:

1/ Build an easy and nice converting path on your website
2/ Nurture your relationships with your guests thanks to social networks
3/ Combine the right OTAs
4/ Display your offer on websites that advert a specific destination
5/ Take care of your e-reputation thanks to your guests’ reviews

Target audience: short stay vacation rentals, guesthouses, bed and breakfasts, small and medium sized hotels, hostels…

* Source: L’Echo Touristique

Speaker : Ingrid Lozoya

Ingrid Lozoya is Market Manager for America, South America and Oceania. She has been developing Xotelia’s presence in South America for the last past months. Her experience and knowledge in sales are particularly useful to vacation rentals she advises every day.

Thursday, July 28th - 5pm (UTC)

Vacation Rentals: how to attract business travellers online?

Business travel represented 15% of the global tourism economy in 2015 with 1,18 trillion dollars U.S*. The choice of accommodation is made early in the business travel organisation and corresponds to the second spending item.

Even though companies tend to chose hotels (in 98,2% of the cases**) as their preferred accommodation, business travel is a real opportunity for vacation rentals too. Business travellers are on the rise and online distribution can be an answer to capture the demand. Airbnb and MagicStay have understood the interest of such a target and propose special services dedicated to business travellers.

Business travellers search to answer various needs while organising their stay, such as travel motivation, destination, length of stay, travel frequency… and Internet has become the first tool to be used for business travel organisation. The various criteria can be used as a leverage by vacation rental owners/managers to attract professionals.  This webinar aims to give you some tips on how to combine them with a sharp online distribution strategy.

 

1/ “Business e-tourism”

2/ Adapt your offer to Business travellers’ needs

3/ Capture the demand on the online distribution platforms

 

Target audience: vacation rentals, smal and medium capacity hotels.

Sources:
statista.com
** economie.gouv.fr

Speaker : Ingrid Lozoya

Ingrid Lozoya is Market Manager for America, South America and Oceania. She has been developing Xotelia’s presence in South America for the last past months. Her experience and knowledge in sales are particularly useful to vacation rentals she advises every day.

Thursday, June 23th - 5pm (UTC)

Vacation Rental Owners : How can you integrate the new e-tourism trends into your online strategy?

New consumption behaviors are a real opportunity for small and medium vacation rental owners. Tourists are looking for more conviviality and authenticity, and they use the Internet to plan their holidays. The evolution of their habits on the Internet demonstrates how you can make your vacation rental more visible to them.

In order to help you integrate these new e-tourism trends into your online strategy, we will help you to follow a 3 step process:

1/ Stay informed
2/ Define your strategy
3/ Use the right tools

Knowing your target’s consumption habits will allow you to draw the lines of your strategy and better prepare your season. Your online presence will be at the heart of this strategy and we will help you choosing the tools that are best adapted to your location.

Target audience: vacation rental owners, guesthouses, bed and breakfasts, small and medium sized hotels…

Speaker : Silvia Escudero

Silvia Escudero is Market Manager, in charge of developing Xotelia’s presence on the European and South American markets. Her sales experience and marketing knowledge about the tourism industry has helped our customers to define the online sales strategy that best fitted them.

Tuesday 26th of January - 2pm (UTC/GMT +1 hour)

Why should you implement a dynamic pricing strategy on your vacation rental website?

Most of the innkeepers usually think that yield management matters only for large hotels and resorts. That’s a huge mistake to assume that they do not need to sharpen their online pricing strategy as well.

Adjusting your rates will allow you to maximize your occupancy rate and boost your rental revenues.

Target audience: Innkeepers & Vacations Rentals Owners/ Managers

Speaker : Jeffrey Messud

Jeffrey Messud graduated end of 2010 with a Bachelor degree with honors in Finance, Revenue Management  and Real Estate. Following to his graduation, he started working as Revenue Specialist at Expedia and rapidly changed to become a Sales Manager in Doha, Qatar for Movenpick Hotels. Beginning 2012, he launched Xotelia. It took him 6 month of hard work to develop software that provided online distribution  for B&B, apartments and villas.